When in Rome…

The popularity of corporate social responsibility (CSR) / sustainability is growing rapidly worldwide. Each year we’ve noted soaring membership in global standards and initiatives, a greater number of companies producing CSR reports, and increased interest in our publications and conferences.

But, how is CSR put to practice within specific countries?

According to Ethical Corporation research, sustainability / CSR professionals in worldwide, spend the majority of their time on reporting.

Country level research in Germany and South Africa provide a case in point. While their peers in China, reflect a different reality. Their activities focus on partnerships and collaboration.

In a recent global survey, we asked CSR/sustainability professionals were asked to indicate the three activities that will consume the majority of their time this year.


What skills are needed at the local level? Which initiatives will have the greatest impact? How are companies adapting CSR strategies to the local environment?

We plan to contribute to this discourse through our research, lead by in-country experts.

One question we are asking CSR / sustainability professionals is: What three activities consume the majority of your time?

After surveying three countries, it is already evident that sustainability in practice differs substantially, depending on the local context.


Sustainable opportunities vary as well.

Germany companies foresee the biggest sustainability opportunities in green technology and energy, and in positioning their company as a sustainability leader.

Despite a strong interest in the environment, the recession has altered the priorities of the general public. For most Germans, fixing the German economy is more important to saving the global environment. Germany’s budget deficit is twice the EU ceiling; there are structural problems – such as the unaffordable pension system – to address; and employment figures need to improve.

In South Africa, the most-mentioned big CSR business opportunities include: energy efficiency, water management and education/technical skill development.

Professionals operating in China prioritise opportunities for collaborating with stakeholders, specifically civil society and with leading corporations.

A new country briefing will be published each month and posted here.