Controversial? Perhaps. But it's a genuine question to consider.
Several CSR managers have told me that they hope to work themselves out of a job, as they aim to fully embed all CSR activities into the every day activities of their operational colleagues.
This sounds portentously similar to the mantra of international development professionals.
I would argue that as companies embed CSR, the need for CSR professionals is not eliminated, but their role shifts to that of a strategist, facilitator and communicator.
Data published last week by Acre Resources supports this position.
The recruitment agency's survey of 595 CR professionals worldwide finds that the top 5 job functions for those working in-house are reporting, environment, community investment, climate change and stakeholder engagement.
Similarly, the top 5 job functions for consultants are reporting, audit/assurance, stakeholder engagement, climate change and external marketing.
Acre purports that CSR has evolved from a relatively niche sector to an increasingly important business function for all areas of industry. Furthermore, 72% of survey respondents continue working in-house as opposed to working as consultants; and, 80% felt as or more secure in their role compared with 12 months ago.
The survey also provides the most thorough insight into the wage levels, the median salary falls within the range of $85,000-$90,000). In the UK, salaries have risen from around £46,000 to £80,600.
A note of caution: although this year's survey is global, it remains heavily UK-based.
This Wednesday, Peter Unsworth, CEO of Tata Beverage Group, John Brady, CEO of Plant Health Care and I will discuss this topic at the Responsible Business Summit. The session will explore the debate 'embedded CSR versus active CSR departments: what's the best model?'
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