How can companies select the most meaningful indicator to report, for example, their local economic performance? What’s a better way of stating economic contributions to a community than 'paid $X in local tax contributions'?
Indicators become more meaningful when they communicate the greater impact of their work, both positive and negative.
How about using these indicators such as:
- 'created demand for $X in local products'
- 'established a supply of products for local market worth $X/yr and growing'
- ‘investing in (or now competing with!) X local businesses’
- 'integrated X local suppliers into our global supply chain'
This is exactly what a few companies, such as SABMiller, Nestle and Unilever, have started testing.
Download a free summary of our research on how some companies are selecting impact indicators, and better understanding the environments they work in.
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